With the backing of KWV 3 YO Brandy, we launched the #ButanCreatives campaign, engaging young creatives in our content creation process and crafting innovative collaboration collections. In the initial phase of the project, we partnered with the Children of Midas collective to breathe life into a photographic project centered around our heritage collection. Phase 2 witnessed a collaboration with Samurai Farai, one of South Africa's esteemed visual artists, resulting in a capsule collection that garnered widespread acclaim and extensive media coverage. To inaugurate the campaign, we orchestrated two meticulously curated experiential events.
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